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We all sampled the online going out with advertisements of users coming from both American and Hong Kong Chinese cultures and coded their particular self-description section carrying out a coding system developed by Alterovitz and Mendelsohn (Alterovitz & Mendelsohn, 2013). We also taken care of for the users’ market information.


We found that, generally, American users were more likely to maximize their relationship possibilities and had a preference for sale committed connections (friends or sexual interest) compared with individuals from Hk Chinese customs who preferred to start more dedicated relationships just like passionate partners and soulmates. These cross-cultural differences in online dating users’ romance goals and self-presentation strategies may be relevant to the differential relational mobility for the corresponding cultural societies. In addition , our results suggest that internet dating is a sophisticated arena with interpersonal and strategic aspect. In the future, even more study from the role of the cultural circumstance in online dating services will be required to explore these potent processes.